The mobile revolution
As mobile usage began to pick up pace and mobile devices started to position themselves at the centre of our online lives, commentators had plenty to say about the “mobile revolution”.
Nihal Mehta, Founding General Partner at Eniac Ventures, said:
“The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!”
At the 2016 Mobile Marketing Brand Summit, Katy Halewood, Head of Maxus for Business, looked back on the effect that the mobile revolution had had on B2B brands.
“A lot of brands weren’t secure in this mobile revolution that we’ve stumbled into, and the trust still isn’t there for many of them.”
Most of us probably believe that the “mobile revolution” is now over. The technology is here, and it’s well-established. But Elad Natanson, pondered whether we might just be on the cusp of a new revolution:
“What if the mobile revolution is just beginning?
“What if the next mobile revolution is all about real-world and context-driven experiences — individual needs that are taken care of through mobile, making our lives easier and more seamless?”
Mobile is everywhere
Janice H. Reinold, the strategist at Rosetta Marketing, once said,
“In today’s modern world, people are either asleep or connected.”
Post-mobile revolution (or mid-mobile revolution, depending on your perspective), it certainly seems that way. Jan Chipchase of Frog Design put it even more descriptively:
“The mobile phone is used from when you get up in the morning and is often the last thing you interact with at night.”
“The magic of mobile marketing lies in the fact that people are seldom separated from their mobile phones. Like Gollum and the One Ring in The Lord of the Rings trilogy, people are loath to be away from their precious technology, which keeps them connected to the world and provides them with timely information.”
As both an ardent Lord of the Rings fan and an ardent mobile user, I can confirm the accuracy of this comparison.
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